[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"health-study-detail:100601535":3},{"organization":4,"armGroups":7,"interventions":41,"overallOfficials":55,"centralContacts":59,"locations":12,"responsibleParty":65,"collaborators":67,"id":70,"slug":71,"hasResults":72,"nctId":73,"briefTitle":74,"officialTitle":75,"acronym":12,"eligibilityCriteria":76,"healthyVolunteers":77,"sex":78,"minAge":79,"maxAge":12,"enrollmentInfo":80,"targetDuration":12,"studyType":83,"phases":84,"briefSummary":86,"conditions":87,"keywords":89,"overallStatus":95,"whyStopped":12,"lastUpdateSubmitDate":96,"lastUpdatePostDateStruct":97,"startDateStruct":100,"completionDateStruct":102,"leadSponsor":104,"locationsCount":12},{"fullName":5,"class":6},"Imperial College London","OTHER",[8,13,19,23,28,32,37],{"label":9,"type":10,"description":11,"interventionNames":12},"Control","NO_INTERVENTION","Control arm, with a picture of a typical antibiotic packet shown to participants",null,{"label":14,"type":15,"description":16,"interventionNames":17},"Behavioural Message - QR code","EXPERIMENTAL","Antibiotic packet with a QR code as the mechanism of delivery of the intervention, the intervention only contains information about the desired behaviour",[18],"Behavioral: Behavioural Message",{"label":20,"type":15,"description":21,"interventionNames":22},"Behavioural Message - Warning","Antibiotic packet with a warning message on it as the mechanism of delivery of the intervention, the intervention only contains information about the desired behaviour",[18],{"label":24,"type":15,"description":25,"interventionNames":26},"Behavioural message + positive framing - QR code","Antibiotic packet with a QR code as the mechanism of delivery of the intervention, the intervention contains information about the desired behaviour and antimicrobial resistance (framed in a positive manner)",[27],"Behavioral: Behavioural message + positive framing",{"label":29,"type":15,"description":30,"interventionNames":31},"Behavioural message + positive framing - Warning","Antibiotic packet with a warning message on it as the mechanism of delivery of the intervention, the intervention contains information about the desired behaviour and antimicrobial resistance (framed in a positive manner)",[27],{"label":33,"type":15,"description":34,"interventionNames":35},"Behavioural message + negative framing - QR Code","Antibiotic packet with a QR code as the mechanism of delivery of the intervention, the intervention contains information about the desired behaviour and antimicrobial resistance (framed in a negative manner)",[36],"Behavioral: Behavioural message + negative framing",{"label":38,"type":15,"description":39,"interventionNames":40},"Behavioural message + negative framing - Warning","Antibiotic packet with a warning message on it as the mechanism of delivery of the intervention, the intervention contains information about the desired behaviour and antimicrobial resistance (framed in a negative manner)",[36],[42,47,51],{"type":43,"name":44,"description":45,"armGroupLabels":46,"otherNames":12},"BEHAVIORAL","Behavioural Message","Participants are presented with an image of an antibiotic packet, that contains information about the behaviour \"take antibiotics exactly as prescribed\". This can be delivered to participants via a QR code, or a warning message on the packet.",[14,20],{"type":43,"name":48,"description":49,"armGroupLabels":50,"otherNames":12},"Behavioural message + positive framing","Participants are presented with an image of an antibiotic packet, that contains information about the behaviour \"take antibiotics exactly as prescribed\" and information about AMR, framed in a positive manner. This can be delivered to participants via a QR code, or a warning message on the packet.",[24,29],{"type":43,"name":52,"description":53,"armGroupLabels":54,"otherNames":12},"Behavioural message + negative framing","Participants are presented with an image of an antibiotic packet, that contains information about the behaviour \"take antibiotics exactly as prescribed\" and information about AMR, framed in a negative manner. This can be delivered to participants via a QR code, or a warning message on the packet.",[33,38],[56],{"name":57,"affiliation":5,"role":58},"Kate Grailey","PRINCIPAL_INVESTIGATOR",[60],{"name":61,"role":62,"phone":63,"phoneExt":12,"email":64},"Kate Grailey, PhD","CONTACT","07912563290","k.grailey18@imperial.ac.uk",{"type":66,"investigatorFullName":12,"investigatorTitle":12,"investigatorAffiliation":12,"oldNameTitle":12,"oldOrganization":12},"SPONSOR",[68],{"name":69,"class":6},"The Behavioural Insights Team","100601535","testing-interventions-designed-to-improve-how-members-of-the-general-public-follow-instructions-to-take-antibiotics-100601535",false,"NCT07111754","Testing Interventions Designed to Improve How Members of the General Public Follow Instructions to Take Antibiotics","How Can Behavioural Intent to Take Antibiotics \"Exactly as Prescribed\" be Increased? An Online Randomised Behavioural Experiment","Inclusion Criteria:\n\n* Adults aged 18 and over\n* United Kingdom residents\n* Have passed the attention check at the start of the online survey.\n\nExclusion Criteria:\n\n* Individuals who are not signed up a market research panel and therefore will not have access to the online survey.\n* Those resident outside the UK.\n* Those who fail the attention check at the start of the online survey. Individuals aged under 18.",true,"ALL","18 Years",{"count":81,"type":82},7000,"ESTIMATED","INTERVENTIONAL",[85],"NA","Antimicrobial resistance (AMR) is a global public health challenge. Due to overuse of antibiotics, bacteria are becoming resistant to antibiotics, which creates infections that can't be treated by modern medicine. To combat AMR, the public need to both know that AMR is an issue and know what actions they can take to address AMR.\n\nWhen patients are prescribed antibiotics, the information provided (and how this is provided) is likely to be influential on whether they are taken correctly, or if behaviours that contribute to antimicrobial resistance (such as not finishing the course) predominate.\n\nThis study, a large online experiment involving 7,000 people across the UK, aims explore the influence of what information and how it is provided. The study looks at different ways of presenting information on antibiotic packets-from clear instructions to warnings and even scannable QR codes with extra details.\n\nThe main goals are to see if these changes can help participants understand how to take antibiotics exactly as prescribed. The investigators also want to see if it helps participants understand what antibiotic resistance is and their role in preventing it.\n\nBy understanding what works best, the investigators hope to find simple, effective ways to help everyone use antibiotics wisely, protecting these vital medicines for the future.",[88],"Antibiotic Use",[90,91,92,93,94],"Antibiotics","Behaviour Change","Randomised controlled trial","Antibiotic Resistance","Antimicrobial Resistance","NOT_YET_RECRUITING","2025-08-05",{"date":98,"type":99},"2025-08-08","ACTUAL",{"date":101,"type":82},"2025-08-31",{"date":103,"type":82},"2026-03-01",{"name":5,"class":6}]