About this trial
This online randomized controlled trial will evaluate whether a short animated storytelling video increases behavioral expectation to obtain colorectal cancer screening among screening-eligible U.S. adults who report not yet having completed screening. Participants will be recruited via Prolific and randomized in Stanford Qualtrics to view either a brief animated video or a time-neutral informational text. Outcomes will be assessed immediately after exposure.
Eligibility criteria
Qualifiers
Resides in the United States
Able to read and understand English
Self-reports not having completed colorectal cancer screening
Provides electronic informed consent
Disqualifiers
Prior diagnosis of colorectal cancer
Self-reported completion of colorectal cancer screening
Trial design
Treatments tested in this trial
- Short animated storytelling video
- Informational Text
Treatment groups
Sponsors and collaborators
Stanford University
Lead sponsor
Heidelberg University
Collaborator