Animated Storytelling to Promote Colorectal Cancer Screening

Trial statusNot yet recruiting
Trial phaseNot applicable
Trial typeInterventional
Biological sexAll
Age50+
SponsorStanford University

About this trial

This online randomized controlled trial will evaluate whether a short animated storytelling video increases behavioral expectation to obtain colorectal cancer screening among screening-eligible U.S. adults who report not yet having completed screening. Participants will be recruited via Prolific and randomized in Stanford Qualtrics to view either a brief animated video or a time-neutral informational text. Outcomes will be assessed immediately after exposure.

Eligibility criteria

Qualifiers

Resides in the United States

Able to read and understand English

Self-reports not having completed colorectal cancer screening

Provides electronic informed consent

Disqualifiers

Prior diagnosis of colorectal cancer

Self-reported completion of colorectal cancer screening

Trial design

Treatments tested in this trial

  • Short animated storytelling video
  • Informational Text

Treatment groups

3,000 Participants
are divided into 2 treatment groups

Sponsors and collaborators

Stanford University

Lead sponsor

Heidelberg University

Collaborator