ARISe at UMass Chan
Trial statusRecruiting
Trial phaseNot applicable
Trial typeInterventional
Biological sexAll
Age18+
SponsorUniversity of Massachusetts, Worcester
About this trial
The goal is to identify the most impactful strategies for capturing attention and enhancing effectiveness of vaccine promotion messages. This will be done using an online survey that employs remote eye-tracking and self report measures to evaluate response to sample vaccine promotion social media content in rural populations in New England. Participants will be randomly assigned into one of 14 conditions in a 2(source: expert vs. influencer) by 7 (themes: constructs from 7C Vaccine Framework) experiment and view sample messages and then answer questions about their attitudes and beliefs while being monitored for eye-tracking.
Eligibility criteria
Qualifiers
Age 18+
Living in New England state (CT, MA, ME, NH, VT RI) in a zip code as defined by each individual state's definition of rural
Able to read and write in English
Access to an internet connected computer or laptop with a web-camera
Disqualifiers
N/A
Trial design
Treatments tested in this trial
- Exposure to source and message content
Treatment groups
700 Participants
are divided into 14 treatment groups14
Treatment groupsSee each treatment group below.
Sponsors and collaborators
Source ClinicalTrials.gov