This study aims to understand how parents and caregivers in the United Kingdom engage with information about childhood vaccination (routine vaccines for children and adolescents, excluding tetanus or international travel-related vaccines) and how tailored digital health tools can help address childhood vaccine misinformation.
Parents or primary caregivers of at least one child under 18 years of age in the UK who is able to answer questions about their child's vaccination status;
Those who have basic literacy in English;
Those who have regular access to a digital device and the internet; and
Those who provide informed consent and agree to participate in the trial
Those who have a visual/reading disability that could prevent their participation in or completion of the study activities
London School of Hygiene and Tropical Medicine
Lead sponsor
The University of Hong Kong
Collaborator