Can Stories Encourage the Elderly to Vaccinate? Combining Viewer-tailored Personal Narrative Videos With Informational Videos to Improve Vaccine Uptake Among Older Adults

ConditionVaccination

Trial statusRecruiting

Trial phaseNot applicable

Trial typeInterventional

Biological sexAll

Age50+

SponsorJohns Hopkins Bloomberg School of Public Health

About this trial

This study will compare the use of informational videos only, personal story videos only, and the combination of both, to see which is most effective in increasing vaccination among older adults.

Eligibility criteria

Qualifiers

U.S. adults aged 50 and older

Disqualifiers

Participants who do not complete the survey

Participants who are unable or refuse to view and listen to videos on the participant's device

Trial design

Treatments tested in this trial

Informational Animation Video
Personal Narrative Video

Treatment groups

6,000 Participants

are divided into 5 treatment groups

Sponsors and collaborators

Johns Hopkins Bloomberg School of Public Health

Lead sponsor

Merck Sharp & Dohme LLC

Collaborator

Source ClinicalTrials.gov