About this trial
The goal of this study is to examine what type of front-of-package label (FOPL) would be most effective at discouraging consumption of products high in nutrients of concern in Indonesia. The main questions this experiment aims to answer are:
1. Would nutrient warning labels be more effective at discouraging consumption of products high in nutrients of concern compared to the Nutri-Level label? 2. Would nutrient warning labels improve consumers' ability to identify unhealthy products compared to the Nutri-Level label?
Additionally, this experiment also aims to determine how should nutrient warning labels be designed to most effectively discourage consumption of products high in nutrients of concern among Indonesian consumers.
Eligibility criteria
Qualifiers
18 years of age or older
Lives in Indonesia
Able to read and write in Indonesian
Has purchased processed foods in the last month
Disqualifiers
Less than 18 years old
Does not live in Indonesia
Not able to read and write in Indonesian
Has not purchased processed foods in the last month
Trial design
Treatments tested in this trial
- Nutrient Warning Label
- Nutri-Level
Treatment groups
Sponsors and collaborators
University of North Carolina, Chapel Hill
Lead sponsor
Bloomberg Philanthropies
Collaborator