This study will examine the effectiveness of a 7-minute informational video using the threat and coping components of the Protection Motivation Theory (PMT) reduces alcohol intention and behaviour among young Canadian adults. Our aim is to determine whether perceived vulnerability, perceived severity, response efficacy and self-efficacy are associated with goal intentions to reduce drinking alcohol, and whether goals intentions to reduce alcohol drinking are associated with actual reductions in alcohol use among this population. Participants will be randomized to view either a specific PMT-video or a non-specific video on coffee and then complete questionnaires that relate to the PMT constructs. Intention and behaviour to drink alcohol will be compared between the two conditions over a 4-week period.
Aged 19-25 Able to read, write and understand English
Current alcohol drinker
Access to necessary resources for a technology-based intervention (i.e., smartphone, computer, internet)
Under the legal drinking age in Ontario of 19 at the time of signing the consent form
Currently actively participating in behaviour therapy treatment for alcohol or attending a rehab centre
Are pregnant /plan to become pregnant during the study period