Influence of "Likes" in Social Media Food Ads on Black and White Adolescents' Food Purchases - Study 2

Trial statusRecruiting
Trial phaseNot applicable
Trial typeInterventional
Biological sexAll
Age13-17
SponsorNYU Langone Health

About this trial

This is a randomized trial to examine the influence of number of "likes"on social media food ads on Black and White adolescents' food purchases

Eligibility criteria

Qualifiers

adolescent (13-17 years of age) who identifies as only non-Latino White or only Black/African American; who logs into Instagram once daily; who can read and speak English

Disqualifiers

None

Trial design

Treatments tested in this trial

  • Black Ads
  • White Ads
  • Many Likes
  • Few Likes

Treatment groups

1,300 Participants
are divided into 4 treatment groups

Sponsors and collaborators

NYU Langone Health

Lead sponsor

National Institutes of Health (NIH)

Collaborator

National Cancer Institute (NCI)

Collaborator