The 1939 Cancer Act in the UK (England \& Wales) prohibits advertising of cancer treatments to the public, by anyone but the NHS. The rise of the internet and social media presents new challenges to its enforcement and raises questions about unintended consequences for patients being treated for cancer.
Through anonymous surveys, this study aims to understand how patients, healthcare professionals and industry professionals perceive technological changes and their implications for online and social media cancer care information, as well as highlight opportunities for safe and ethical modernisation.
UK residents (England and Wales ONLY).
Have been treated for a cancer within the last three years.
Aged 18 or over.
Can complete the survey themselves or have it completed on their behalf by a friend or family member (with the patient's permission).
None
Royal Cornwall Hospitals Trust
Lead sponsor
University of Warwick
Collaborator