Social Media-Based Education on Cancer Screening Awareness in Women: A Randomized Controlled Trial

Trial statusNot yet recruiting
Trial phaseNot applicable
Trial typeInterventional
Biological sexFemale
Age30-70
SponsorEmine Ergin

About this trial

This randomized controlled trial investigates the impact of a social media-based educational program on women's knowledge, attitudes, and digital health literacy regarding breast, cervical, and colorectal cancer screenings. The intervention is based on the Socio-Ecological Model and aims to improve awareness and screening participation. Participants in the intervention group receive daily educational content for 8 weeks via social media platforms (WhatsApp/Instagram), while the control group receives two standard online education sessions via Microsoft Teams app. The study includes 132 women aged 30 to 70 in Türkiye who have not previously participated in cancer screenings. The primary outcomes include changes in cancer knowledge, attitudes, and digital health literacy levels measured by validated scales.

Eligibility criteria

This trial accepts healthy volunteers

Qualifiers

Female participants aged 30 to 70 years

Use Instagram and/or WhatsApp actively

Literate and able to complete online forms

Voluntarily consent to participate

Disqualifiers

Diagnosed with any type of cancer

Have undergone previous cancer screening

Trial design

Design model

Parallel

Treatments tested in this trial

  • Social Media-Based Education

    Behavioral

    This intervention includes daily delivery of 56 infographic/video-based educational materials over 8 weeks via WhatsApp or Instagram. The content focuses on awareness of breast, cervical, and colorectal cancer screenings, healthy lifestyle behaviors, and digital health literacy. The materials are developed based on the Socio-Ecological Model.

  • Standard Online Education

    Behavioral

    Participants receive two 40-minute online educational sessions one week apart via Microsoft Teams/Zoom. The content includes cancer screening awareness (breast, cervical, colorectal), preventive strategies, and the use of digital health tools such as e-Nabız and MHRS.

Treatment groups

132 Participants
are divided into 2 treatment groups
Group A: Social Media-Based Education GroupExperimental treatment 1 intervention
Group B: Standard Education GroupActive comparator 1 intervention

Trial outcomes

Primary outcomes

1

Change in Cancer Screening Knowledge Score

Measured using a validated cancer screening knowledge questionnaire. Total score reflects level of knowledge about breast, cervical, and colorectal cancer screening guidelines.

Time frame
Baseline and 4 weeks after the intervention
2

Change in Attitudes Toward Cancer Screening

Assessed using a Likert-type scale measuring women's attitudes toward cancer screening behavior and participation.

Time frame
Baseline and 4 weeks after the intervention
3

Change in Digital Health Literacy Level

Evaluated using the eHealth Literacy Scale adapted to Turkish. Assesses ability to search, understand, and apply online health information.

Time frame
Baseline and 4 weeks after the intervention

Secondary outcomes

Other outcomes

Sponsors and contacts

Click on the lead sponsor to view all of their trials.

Emine Ergin

Lead sponsor

Saglik Bilimleri Universitesi

Sponsor institution

Saglik Bilimleri Universitesi

Collaborator

This trial is not recruiting at the moment. You can still explore other options: