Text-based Motivational Interviewing Intervention to Promote Exclusive Breastfeeding Rates

The goal of this clinical trial is to evaluate whether a text-based motivational interviewing (MI) intervention can increase exclusive breastfeeding rates and breastfeeding self-efficacy in mothers of healthy full-term infants. This study focuses on addressing breastfeeding barriers, particularly among mothers in underserved and rural populations.

The main questions it aims to answer are:

* Does a text-based MI intervention improve exclusive breastfeeding rates at two, four, and six weeks postpartum? * Does the intervention increase maternal breastfeeding self-efficacy during the same period?

Researchers will compare the outcomes of mothers receiving the text-based MI intervention to standard breastfeeding support to assess its feasibility, acceptability, and initial effectiveness.

Participants will:

* Receive weekly personalized motivational text messages for six weeks postpartum. * Engage in interactive exchanges with MI-trained interviewers addressing breastfeeding challenges. * Complete surveys at baseline, mid-intervention, and post-intervention to assess breastfeeding behaviors and self-efficacy.