Ultraprocessed Foods in Colombia

ConditionObesity
Trial statusNot yet recruiting
Trial phaseNot applicable
Trial typeInterventional
Biological sexAll
Age12-17
SponsorUniversity of North Carolina, Chapel Hill

About this trial

The study seeks to examine how characters on packaging and warning labels affect purchase intentions and risk perception among children aged 12 to 17 in Colombia and, examine whether characters' presence weakens or reduces the perceived message effectiveness of the warning labels' impact. This will be a 2x2 between-subjects experiment manipulating presence or absence of characters and presence or absence of warning labels. Participants will be randomly assigned to 1 of 4 conditions in an online survey programmed in Qualtrics.

Eligibility criteria

Qualifiers

Children and adolescents between 12 and 17 years old

Colombian residents

Disqualifiers

Children with legal blindness, partial blindness, or total blindness, since the study involves viewing images and reading questions.

Trial design

Treatments tested in this trial

  • Warning label
  • Barcode control label
  • Character
  • Without character

Treatment groups

1,960 Participants
are divided into 4 treatment groups

Sponsors and collaborators

University of North Carolina, Chapel Hill

Lead sponsor

The Bloomberg Family Foundation, Inc.

Collaborator

Pontificia Universidad Javeriana

Collaborator